March 21, 2010: Online Work Bee

Special thanks to Steve and Judy for hosting and contributing to this in-person meeting, and providing brunch beforehand!

Agenda

What is the purpose of outreach?
- Finding people who share our values and interests
- So they can join and help us out
- Allow us to pursue more foci, look after different events better, plan farther ahead, etc.
Performance indicators
- Number of people on the business calls
- Number of people pledging financial support
- Number of people who are active in a working group
  - Active in a working group = Participating in weekly meetings (of some kind) and taking WWWs between them
Goals for NorWesCon
- Double our attendance on business calls (3 more ppl)
- 10 ppl signed up who claim they'll be on the calls

Free Tee Shirt ... first 20 tee shirts free
Perplexing signs that will motivate people to talk with us
- In contrast to entertainment we are interested in concrete action
- Would you like to help make science fiction real? Communicator/flip phone
Hovering RC helicopter
What do you do that is on purpose?
Showing the video, possibly on a larger screen

Strategies for moving from one level to another

From 0 to 1: "I know your name"
- signs w/ our name on it
- trifold & tee shirt giveaways
From 1 to 2: "I know your mission & values"
- talking w/ other tablers
- stickers!
- tee shirt giveaways w/ req that you have to wear it
- neat stuff going on at our booth to draw ppl in
From 2 to 3: "I like your mission and values"
- talk about why ppl are doing what they're currently doing in life
- ask what part of this they resonate with
- Get them to talk about their values, then say, "we're kindred."
From 3 to 4: "I'll give a donation in exchange for the book/tee shirt"
- Have a statement of what 3-4 projects the money will go toward:
  - Ecovillage promotion at the Earth Day event
  - SolSeed promotion at the next science fiction convention
  - SpaceWiki.org & space industry outreach
  - Incubator for space start-up companies
From 4 to 5: "I might get involved with your organization"
From 5 to 6: "I will test drive involvement with your organization"
From 6 to 7: "I will be regularly involved with your organization"

Index of seriousness:

Shelley will assess cost and amount of work required to set up a PayPal donation system; will set up if <1 hour and <$100
Ben will complete Trifold and print 150 of them by next weekend
Brandon will create signs for review at next meeting
Brandon will get us an Earth Day booth by next weekend
Ben will get some ideas together for March newsletter by next weekend